RESEARCH BACK UP

1.0 INTRODUCTION Public relations serve the same purpose for any organisation, irrespective of the goals or objectives of the organisation. Most of the public relations techniques we have discussed in the previous units of this course apply essentially to companies, corporations and government. We shall in this unit take a look at a special area of public relations; public relations in a non-profit or non-commercial organisation. A non profit organisation can be described as an organisation whose purpose is to serve the public and not organized for profit making. In other words, the primary motive of their existence is service and not for profit to their owners. Non-profit organisations are active in areas that are usually not attractive to the public or private sector. 2.0 OBJECTIVES At the end of this unit, you should be able to: Explain what is a non-profit organisation.  Enumerate the objectives of public relations in non-profit organisations. Discuss the use of public rel...

1.0 INTRODCUTION Effective writing and speaking is the essence of the practice of public relations as it is in communication generally. The ability to write and speak well improves your prospects with any employer and your progress in your career. This is because writing is one of the key survival skills in communication in general and public relations in particular. Good writing requires practice and hard work. In the course of writing in public relations, the public relations practitioner will be required to write press release, speeches, features, facts sheets, biography and other messages that relate to his various audiences. Speech writing and delivery has assumed an important place in modern business and governance. 2.0 OBJECTIVES At the end of this unit, you should be able to: Describe the process of writing  Identify the phases of writing Write a press release for an event  Describe the process of planning, writing and delivering a speech.  3.0 MAIN CONTENT 3.1 ...

Professional Codes In Module 3, Unit 4, we discussed the subject of ethics in public relations. One of the highlights of that unit is that it is a code of Ethics that separates a profession from other skilled occupations. The Nigerian Institute of Public Relations (NIPR) has a code of practice that public relation practitioners must abide. For you to practice public relations in Nigeria, you must be a registered member the NIPR. It behooves on you as a practitioner to study these various codes and apply them in your practice. APPENDIX ONE NIGERIAN INSTITUTE OF PUBLIC RELATIONS (NIPR) CODE OF ETHICS CODE OF ETHICS SECTION 3 (v) of the Constitution of the Nigerian Institute of Public Relations provides for a Code of Ethics that is recognized as a declaration of principles for the guidance of members of the Institute in the practice of their profession as follows:  i. Respect the moral principles of the “Universal Declaration of Human Rights” and the freedoms entrenched in the Con...

1.0 INTRODUCTION There are some vital issues any public relations practitioner should address himself/herself to. How do as a practice public relations be in the good books of the law and society. What are the legal sides to public relations practice? How do I relate with my colleagues in the profession. These questions are addressed in this unit when we consider the role of law and Ethics in public relations practice. This unit will look at how the practice of public relations is regulated in Nigeria and other parts of the world. There are two modes of regulations in public relations. The first is formal regulations set by the government for the protection of its citizens and is referred to as the law. The second is professional regulations designed to enhance the practice of public relations and it is referred to as code of ethics. 2.0 OBJECTIVES At the end of this unit, you should be able to: Discuss the role of law in public relations practice  List and discuss important...

1.0 INTRODUCTION In Module 2, Unit 2, we tried to trace the historical origins of public relations. We noted that public relations is as old as human history. It therefore follows that the relationship between public relations and society is one that existed long ago. From the earliest crude methods of public relations to the modern form, the practice of public relations has had one effect or other in society. This is because public relations practitioners are members of the society and they carry out the profession in the society. The society is therefore the laboratory where PR practitioners experiment their policies and programmes. It therefore follows that the practice of public relations affects society positively and negatively. Due to the power that has been ascribed to communication in general and public relations in particular, a lot of concern and controversy has been generated on the influence of public relations on society whether for good or for bad, or what we can r...

1.0 INTRODUCTION In the preceding unit, we took a look at the historical development of public relations on a global level. Nigeria is not insulated from developments in other parts of the world. We shall therefore examine how the profession has evolved in Nigeria as well as the roles or key players in its evolution. We shall also examine the achievements of public relations in the country as well as the challenges facing it as a fledging profession. 2.0 OBJECTIVES At the end of this unit, you should be able to: Narrate the history of the development of public relations in Nigeria  Enumerate the achievements of public relations in the Nigerian environment  Identify the major challenges public relations face in Nigeria. 3.0 MAIN CONTENT 3.1 Development of Public Relations in Nigeria Public relations has been in existence in Nigeria since the creation of man. It was practiced in rudimentary forms by traditional rulers through town criers who disseminated information from the tra...