RESEARCH BACK UP

1.0. INTRODUCTION This unit focuses on potent speech, dream and telepathy as top-down extra-mudane forms of communication. Again, I have been writing on what I consider to be the traditional channels of communication in Africa, drawing extensively from Emu clan among the Ukwuani speaking people of Ndokwa West Local Government Area of Delta State-Nigeria. In my opinion, communication is linking one to another in words and deed with the aim of sharing meaning. If it is linking people together through exchanges of opinions, ideas and information, all possible channels of linking others should be considered. For such reasons, it would be unfair to fail to recognise natural phenomena and direct observation in the fulfilment of traditional communication in Africa, which means the ways and means of informing and alerting people of what is on, to come, to do and how to do it. 2.0 OBJECTIVES At the end of this unit of study, should be able to: Explain extra-mundane top-down communication Discus...

1.0 INTRODUCTION The previous unit discussed African popular culture, mass media and development, delving into the communicatrion strategies and channels used in communicating development in Africa. This unit concludes the discussion on the linkages between African popular culture and development, zeroing in on the interplay between indigenous communication and development. It also focuses on mass media, local media and African, development, delving into the challenges in the use of mass media for communicating developemnt in Africa. 2.0 OBJECTIVES At the end of this unit study, you should be able to: Discuss the interplay between indigenous communication and development Discuss the reach of mass media in Africa Discuss the challenges in the use of mass media to communicate development in Africa Argue for a marriage of indigenous and exogenous media in communicating development  3.0. MAIN CONTENT 3.1 Indigenous Communication and Development Social change, social engineering, and ed...

1.0 INTRODUCTION This unit focuses on the need to use indigenous language in communicating development through the mass media. 2.0 OBJECTIVES At the end of this unit study, you should be able to: Discuss the impact of colonialism on indigenous African languages Identify the need to use indigenous language for communicating development through the mass media 3.0 MAIN CONTENT 3.1 Communicating Development in the Indigenous Languages through the Mass Media in Nigeria: Any Need? In a society where about sixty percent of the population is non-literate and ignorant and so left out in the scheme of things, one may ask: what is the role of indigenous languages in the transmission of development information? To effectively examine this issue, there is the need to look at the impact of colonialism on languages. Many countries of the world and particularly Africa are colonies of foreign countries. The aftermath is that the colonized countries had the language of their colonizers imposed o...

1.0 INTRODUCTION This unit focuses on myths. It defines myths, delving into its place in African communication. It also presents some examples of myths drawing from some geopolitical zones in Nigeria to enhance students understanding of myths. 2.0. OBJECTIVES At the end of this unit study, should be able to: Define myths Discuss communication functions and features of myths Have a better understanding of myths across Nigerian geopolitical zones Outline myths in their communities 3.0. MAIN CONTENT 3.1 What is a Myth? According to first Timothy chapter four verse seven, “Have nothing to do with godless myths…” (Holy Bible,1999:1206). In the olden days, Africans did not have a central place where power was concentrated. They believed that whatever force that saved them and kept them was their god. They relied mostly on their gods and not man or military might. They always ran up to and consulted their gods whenever the need arose such as in the times of war, threat of a wild animal in th...

1.0 INTRODUCTION This unit focuses on legends. It defines legends, delving into its place in African communication. It also presents some examples drawing from some geopolitical zones in Nigeria to enhance students understanding of legends. 2.0. OBJECTIVES At the end of this unit study, should be able to: Define a legends Discuss the features of legends Have a better understanding of legends across Nigerian geopolitical zones Outline legends in their communities 3.0. MAIN CONTENT 3.1 What is a Legend? A legend is a story from ancient times about people and events that may or may not be true. This type of story is mostly about a famous person, especially in particular field that was well known (famous), initiated and admired by people. So, strong men known for their contributions such as those who fought and won various wars, community competitive wrestling contests, fought against wild animals such as lions, tigers and so on are known as legends. They were accredited and known for the...

1.0 INTRODUCTION This unit presents the publics of African communication. It presents the two sides of an African, highlighting the reasons for primordial ethnic consideration in the public place. 2.0 OBJECTIVES At the end of this unit of study, you should be able to: Identify the publics of African communication Enumerate the reasons for primordial ethnic consideration in public decisions 3.0 MAIN CONTENT 3.1. The Publics of African Communication Africa is at once a bundle of contradictions and an enigma that seeks understanding. It is the most ancient continent which marked the origin of the earliest known human beings, and has some of the most enduring artefacts of traditionalism. At the same time, it displays some of the most eager adopters of foreign pop culture. Whereas some rural communities are inaccessible by road and remain impenetrable by the modern mass media, sections of the big urban centres such as [Lagos, Abuja] Algiers, Cairo, Nairobi, Pretoria, and Windhoek are more...

1.0 INTRODUCTION The failure of development in Africa is not essentially because of the absence of resources, but the poverty of utilising African communication in development information dissemination. According to Ibagere (1994:94), “Modernisation affects only about twenty per cent of the African people, while the remaining eighty per cent still luxuriate in traditional social patterns of which this traditional communication systems is an inextricable part” which underscores the significance of African indigenous communication in development programmes. “Although the complementary relationship between communication and development is undeniable, the precise contributions of each to the other, is not easily determined” (Okigbo and Eribo, 2004: ix). From this assertion, it is obvious that information and communication play vital roles in development, hence the focus of this unit is on African popular culture and communication for development. 2.0. OBJECTIVES At the end of this unit stu...