Principles of Marketing


TABLE OF CONTENT

REFERENCES


Enis, 
Ben M. (1980). Marketing Principles. California: Goodyear 
Publishing Company. 
Ferber, Robert (ed.) (1974). Handbook of Marketing Research. New 
York: McGraw-Hill Book Company. 
Kotler, Philip (1987). Marketing Management: Analysis, Planning and 
Control. New Delhi: Prentice-Hall of India Private Limited. 
Luck, D.J.; Wales, H.G.; Taylor, D.A. and Rubbin, R.S. (1978). 
Marketing Research. New Delhi: Prentice-Hall of India Private 
Limited. 
Boone, Louis E. & Kurtz, David L. (1986). Contemporary Marketing. 
Chicago: The Dryden Press. 
Kolter, P. (2000). Marketing Management Analysis, Planning, 
Implementation and Control, 8th Ed. New Delhi: Prentice-Hall. 
Mote, L.; Paul, Samuel & Gupta, G.S. (1985). Managerial Economics –

Akanbi, A. I. (2002). Fundamentals of Marketing. Kaduna: Ayokunle 

Printers Limited. 

Kotler, 

P. (1997). 
Marketing Management: Analysis, Planning, 
Implementation and Control. 9th Edition. New Jersey: Simon and 

Schuster Company. 





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